I create visual experiences with the target market in mind.
As an award winning Designer, I create experiences, brands, and products to attract the target market by transcending them to a unique place. I use innovative ideas, design, and effective solutions to achieve all project goals. I believe anything is possible if you put blood, sweat, and tears into whatever you are working on. The more passion and energy you put into a project the more results and rewards will come from it.
As a Designer, I incorporate different mediums in a single project, to solve a problem and create a total package. I believe it is important to understand traditional art forms and apply them to modern technology.
I specialize in Creative Direction, Package Design, Branding, Graphic Design, Illustration, and Apparel.
When it comes to design I embrace it through every moment of my life. Any artist is only as good as the experiences they have had in this world.
Passion is what drives me. Creativity is what seduces me. As my creative juices flow through my veins I establish an emotional connection, not only with the end user or the project, but with myself and what I am trying to accomplish.
In order to make something great you must create it with your hands and mold it with your soul. You must bring it into this world because it does not exist. The rest just comes with practice, talent and technique. Modern technology is simply a tool to be used to refine the end result, but at first you must take an idea and give it life with craftsmanship, details and creative thinking.
You must understand the essence of what you are creating. You must harness it, explore it, and research it. Then make it yours. Create it, give it a form, a shape, and bring it to life. Make the passion drive your project. Forget about what exists or what has been done. Only think about how you would do it. Why is it great? Is it conceptual? Is it attractive? Can it stand out? Does it speak for itself? Can it take someone to a unique place? This is what great design is all about.
I was fortunate enough to be born into a creative family. At age two, I would sit next to my grandma to watch her paint as I created animals from modeling clay. I could sit and watch her for hours and be amazed at her passion and total concentration.
My family is a creative force. From world established painters, to sculptors, photographers, carpenters, and writers. My father is a Master Jeweler with flawless craftsmanship. The man can fix, build, weld, and design anything he puts his hands on. He is the most creative person I have ever met. He always says if you are going to do something, do it it right, and make it the best. These were values instilled in me at a young age.
Everyone in my family really molded me into an extremely versatile artist / designer. From learning how to paint with my aunts, to sculpting with my grandma, and building all sorts of things with my father, it was only natural to pursue a career in design.
Today, I try to push my work by using different mediums. From drawing / designing, to building my custom package designs and products. I really try to incorporate every aspect of design in all my work, and I love to get my hands dirty.
Who knows how far my creative path will take me, but I can assure you I will keep pushing the limits and work hard every step of the way.